Jannik Lindner · Prompt tracking & AI visibility

SEO and GEO sparring for in-house teams – with its own prompt tracking

I measure how Google and ChatGPT recommend your brand, and work on it with your team. Tracking included, with no extra tool cost.

3 channels

Google AI ModeGoogle SearchChatGPT

€0 tool cost

Tracking is included in the consulting

Sparring

Directly with me, no agency layer

Jannik Lindner, consultant for prompt tracking and AI visibility
Jannik Lindner · ViennaConsulting + own tracking software

From AI visibility and SEO projects

  • Tarkett
  • La Vanguardia
  • mySwooop
  • Aromapflege
  • Rawshot.ai
  • Global Commerce Media

What has changed

The buying decision happens in the AI answer. Your web analytics barely sees it.

People looking for a provider now describe their situation to an AI and get a short list with reasons. The click often comes later, as a direct search for your name. In Google Analytics that looks like “Direct” or brand search. You need a measurement of what happens inside the answers.

01

Being named is not being recommended.

Known brands show up almost every time. What matters is where, and as what: first choice, or “the budget alternative”.

02

Keyword lists measure the wrong thing.

Many tools turn search terms into questions. Buyers ask with context: size, budget, industry, deal-breakers. That is where brands drop out.

03

A tool is not a measurement system.

Dashboards show numbers. What they mean for brand, PR, and content – and what you tell leadership – still has to be worked out with you.

What prompt tracking looks like

One buyer question, three channels, one clear task.

The same question lands in three channels – with three different results. I record where you rank, how the AI describes you, and which source sits behind it. The gap between the intended and the actual description becomes a concrete task for your team.

Prompt tracking · monthly valueExample

Buyer question

“We are a machinery manufacturer with 300 employees looking for quoting software. It has to run on German servers and connect to SAP. Which providers fit?”

  • Google AI ModeRank 2recommended
  • Google SearchPos. 3own page ranks
  • ChatGPTRank 5only “generalist”
Intended
“Specialist for manufacturing with SAP integration”
Actual
“solid all-round solution”
Reason
A competitor has an SAP page that gets cited. You do not.

In short – the five terms on this page

AI visibility
Whether and how your brand appears in AI answers. German: KI-Sichtbarkeit.
Prompt
The question someone types into an AI – usually a full sentence, not two search words.
Prompt tracking
Asking the AI the same buyer questions on a regular cadence and seeing who gets recommended.
GEO
Generative Engine Optimization: the work that gets AI systems to recommend you. The AI sibling of SEO.
Entry moment
The situation that starts a search (“Our spreadsheet breaks”). The technical term is category entry point.

Prompt tracking

Not whether you appear, but how.

I measure three outcomes separately, because they have different levers. For most companies the goal is the recommendation – a bare mention is not enough.

Mention

Baseline

Your brand appears in the answer. For known brands that is almost always true – so on its own it says little.

Source

Diagnosis

Which pages the AI cites. It shows where your description comes from – and where the lever is.

Recommendation

Goal

You are named as a fitting option, with a reason that matches the positioning you want.

My prompt method

From the specific buyer to the broad question – and the point where you drop out.

I start with the question that describes your ideal buyer exactly. Then I remove one condition at a time and watch when you disappear and who takes over. That produces a small, reliable set of 30–50 buyer questions instead of hundreds of keyword variants.

  • Questions from sales, customer service, and reviews – in the customer’s words
  • Pure knowledge questions with no provider are removed: they distort the average
  • Brand questions (“[brand] pricing”) run separately, as a fact check
  • Every question is tagged by persona, buying stage, and product
Reverse chain · B2C brand exampleChatGPT
  1. 1Occasion + material + binding + timing + “quality over price”Rank 4
  2. 2without the occasionRank 4
  3. 3without material and bindingRank 3
  4. 4“Which provider is the best?”Rank 2

Finding: Strong on the broad question, weak for the target buyer. Competitors had their own pages on those attributes and got cited. The brand did not. An information problem, not a brand problem.

The offer

Consulting and software from one person. Tracking is included.

I built my own tracking tool because the usual ones were too slow, had no export, or only showed your own brand. You get it as part of the consulting – no separate license, no procurement process for another piece of software.

01 · Method

A prompt set that maps your market

30–50 buyer questions per audience, taken from real entry moments. Your team understands why each question is in the set.

02 · Measurement

Metrics that mean something

Position, share of the answer, description versus the intended positioning, cited sources. Plus brand search and AI visits as a bridge to revenue.

03 · Tracking

My own tool, reviewed monthly

Google AI ModeGoogle SearchChatGPT. Every competitor visible, every answer and source exportable.

04 · Sparring

With your team, not instead of it

Regular sessions with marketing, SEO, PR, or brand. I turn findings into tasks. Your team does the work.

Tracking report · OctoberCore set · 42 prompts · monthly value
All channelsGoogle AI ModeGoogle SearchChatGPTPersona: procurement

Share of recommendations (share of voice)

  • Competitor A
    68 %
  • Your brand
    41 %
  • Competitor B
    33 %
  • Marketplace C
    19 %
Avg. position
3.4
Description = intended
38%
Top source
Review site X

Sample data. Monthly values, not daily ones – single AI answers swing a lot.

What you no longer need

  • Your own tool license, with procurement and privacy review
  • Clicking through prompt by prompt because there is no export
  • A score nobody in the company can explain
  • A tool switch that breaks your time series – the old one keeps running in parallel

You already have a tool? Then I work with your data and only add what is missing.

Who I work with

From a start-up with first revenue to an enterprise brand in DACH.

The method stays the same. The questions change. Pick where you are – you will see typical entry moments of your buyers and what I would measure first.

B2B SaaS · services · first working product · 5–15 people

You have paying customers. Now the AI has to know you.

Persona

Lena, founder and CEO. Does marketing on the side, between sales and product. Knows customers could find her through an AI assistant – and has no time to check.

Entry moments of your buyers

  1. 01“Our spreadsheet breaks once we pass 20 people.”
  2. 02“The current vendor is getting too expensive. We need an alternative.”
  3. 03“We need a solution that runs GDPR-compliant in the EU.”

Example prompt“We are a tax firm in Vienna with 12 people. Which client-communication software is hosted in the EU?”

What I measure first
  • → Does the AI know you at all – and correctly?
  • → In which niche questions can you beat large vendors?
  • → Which two pages are missing so you get cited?

Typical scope

Starter pack: 20 prompts, 1 persona, sparring every 2 weeks

from €500 per month

An honest comparison

Sparring with tracking, an agency with a tool – or doing it yourself?

Each model has its place. This overview helps you find the one that fits – even if it is not mine.

Sparring + tracking (me)
Agency with a tool
Tool subscription, you analyze
New in-house role
Who works on your topic?
Me, personally, every week
Often a junior team after the pitch
Your team, on top of the day job
One person, after 5–6 months of hiring
Tool cost
Included
Often extra, or hidden in the retainer
Your own license, depending on prompt volume
Your own license
Prompt set
From buyer questions and entry moments
Often from keyword lists
Whatever the team sets up
Depends on experience
Measurement & reporting
Built together, readable for leadership
Agency report, standard KPIs
A dashboard without interpretation
Has to be built first
Does the knowledge stay in-house?
Yes – your team learns the method
More likely with the agency
Yes, if there is time for it
Yes, as long as the person stays
Implementation
With you, guided by me
By the agency
With you
With you
Fits when …
you have a team that implements and need direction plus measurement
you have no people of your own and want implementation outsourced
prompt method experience is already in the house
AI visibility permanently carries a full role

For scale: an SEO/GEO agency is typically €60,000–180,000 a year, a senior hire about €275,000 in the first year including recruiting and ramp-up. My sparring including tracking: from €500 per month.

How it runs

A first reliable measurement in four weeks.

AI answers move over months. So the start has output goals: a clean prompt set, a measurement system, a reporting template. Visibility follows from that.

15 minutes. You describe your situation. I say honestly whether and how I can help.

ProcessStart · ongoing
  1. 01
    Goal and intended pictureWeek 1

    What does success mean for you – mention, source, or recommendation? How should the AI describe you, in one sentence?

  2. 02
    Prompt set and baselineWeeks 1–4

    Buyer questions per persona, competitors taken from the real answers, measured in Google AI ModeGoogle SearchChatGPT.

  3. 03
    Findings and prioritiesCore

    Where you drop out, which sources shape the picture, what is missing on your pages. With screenshots leadership can read.

  4. 04
    Ongoing sparringfrom month 2

    A monthly report, regular sessions, tasks for content, PR, brand, and customer service. Your team implements, I stay with you.

Proof

Tested on my own products. Proven with clients.

Rawshot.ai and Careertrainer.ai are my own software companies. I test every prompt method there before I recommend it.

Start-up · 90 days

0 → 5

qualified inquiries a day from AI recommendations

Start-upChatGPT

7 / 10

buying prompts that mention the brand

Enterprise · since 2018

#1 DACH

the most visible Tarkett region worldwide, sparring with the in-house team

Enterprise brand · B2C · 2026

pending

Prompt set and measurement system rebuilt – name awaiting approval

See all case studies →

FAQ

Common questions

What is prompt tracking – and how is it different from rank tracking?

Rank tracking checks where your page sits on Google. Prompt tracking asks the AI the same buyer questions on a regular cadence and reads who gets recommended, where, and with what reasoning. AI answers swing, so I work with monthly values instead of daily ones.

Why Google AI Mode, Google Search and ChatGPTin particular?

In DACH these three bring by far the most users. Google is still the largest channel for most companies, and the AI assistant is the largest next to search. Better to ask more good questions in three channels than a few questions in ten.

Is the tracking tool really included at no extra charge?

Yes. The tool is my own software and part of the consulting. You do not need your own license or a separate software purchase. You get answers, competitors, and sources as an export.

We already have a tool. Do we have to switch?

No. Your existing time series keeps running so reporting stays comparable. I build a small core set beside it and read both separately.

What is the difference between SEO and GEO?

SEO gets you onto the results page. GEO gets you into the answer. A lot overlaps: the AI often cites the same pages that rank on Google. That is why I check both together – one lever often moves both channels.

Do you also implement?

I work as a sparring partner for your team: I measure, interpret, and turn findings into concrete tasks. Implementation happens in your team or with your agency – so the knowledge stays with you.

When do we see change?

The first reliable measurement is ready after about four weeks. Changes in the AI answers usually take several months, depending on how fast new content and external sources appear.

Next step

Do you want to know how AI describes you today?

Send me your brand and two competitors. On the intro call I show you three real answers from Google AI Mode and ChatGPT – and what they say about your positioning.

Book a free first assessment

15 minutes · DACH · German or English