Who works on your topic?
Me, personally, every week
Often a junior team after the pitch
Your team, on top of the day job
One person, after 5–6 months of hiring
Tool cost
Included
Often extra, or hidden in the retainer
Your own license, depending on prompt volume
Your own license
Prompt set
From buyer questions and entry moments
Often from keyword lists
Whatever the team sets up
Depends on experience
Measurement & reporting
Built together, readable for leadership
Agency report, standard KPIs
A dashboard without interpretation
Has to be built first
Does the knowledge stay in-house?
Yes – your team learns the method
More likely with the agency
Yes, if there is time for it
Yes, as long as the person stays
Fits when …
you have a team that implements and need direction plus measurement
you have no people of your own and want implementation outsourced
prompt method experience is already in the house
AI visibility permanently carries a full role