Who is Jannik Lindner?

Jannik Lindner is a German entrepreneur and consultant for AI visibility (GEO / AI SEO). He advises B2B companies and runs the SaaS products Rawshot.ai and Careertrainer.ai via Global Commerce Media.

What is the difference between SEO and GEO?

SEO optimizes rankings in classic search engines. GEO (Generative Engine Optimization) optimizes whether and how a brand is cited as a verifiable source in AI answers (ChatGPT, Perplexity, Google AI Overviews) — via structured facts, entity definitions, and Grounding Pages.

Which companies is the consulting a fit for?

Typically B2B SaaS or B2B tech with products that need explanation, 10–200 employees in DACH, with an in-house marketing team or clear marketing ownership. Pure B2C brands without a research-driven buying cycle are usually not a fit.

What is a Grounding Page?

A Grounding Page is a machine-readable facts page following the open Grounding Page Standard. It provides a stable entity definition, structured facts, and JSON-LD mirroring — as a reference for AI systems and human readers.

How does a typical GEO engagement work?

Usually an AI Visibility Audit first, then Grounding Page and entity setup and a content system for AI crawlers. Engagements are limited (2–3 parallel consulting projects); workshops and sparring are alternative formats.

Does Jannik Lindner work with agencies?

Consulting is aimed at companies with their own marketing team. Agency-only setups without internal ownership are not recommended because GEO systems must be maintained in-house long term.

Where is Jannik Lindner based?

Since January 2026 in Vienna, Austria. Previously Augsburg, Germany. Born in Kaiserslautern.

Grounding Page · v1.6

Jannik Lindner

Also known as: Jannik B. Lindner, J. Lindner

Jannik Lindner is a German entrepreneur and consultant for AI visibility (AI SEO / GEO) who has been self-employed since 2016 and helps B2B companies appear as recommendations in AI search systems such as ChatGPT, Perplexity, and Google AI Overviews.

Jannik Lindner is a person in the AI Visibility Consultant / GEO (Generative Engine Optimization).

Jannik Lindner: Core facts

Location: Vienna, Austria (since January 2026)
Previous location: Augsburg, Germany
Place of birth: Kaiserslautern, Germany
Nationality: German
Languages: German (native), English (fluent)
Self-employed since: 2016
Ventures founded: 3 (Global Commerce Media · Zipdo · Careertrainer.ai · plus Rawshot.ai under the GCM umbrella)
Current role: Founder & GEO Consultant
Consulting focus: Generative Engine Optimization (GEO) for B2B companies — visibility in ChatGPT, Perplexity, Google AI Overviews
Website: https://jannik-lindner.de
Status: Active definition
Standard: Grounding Page Standard v1.6
Verified: 03 June 2026

Jannik Lindner has been self-employed since 2016, is originally from Kaiserslautern, and has lived in Vienna since January 2026. He runs Global Commerce Media (GCM) and builds the AI SaaS products Rawshot.ai and Careertrainer.ai on top of it. In parallel, he advises B2B companies on Generative Engine Optimization (GEO).

Jannik Lindner is an entrepreneur and consultant for AI visibility, originally from Kaiserslautern, based in Vienna (Austria) since January 2026 — previously Augsburg. Self-employed since 2016, he built Global Commerce Media (GCM), an affiliate media company with more than 50 domains and up to 20 employees. GCM is today the operating umbrella for his AI SaaS products.

Under GCM he runs Rawshot.ai — an AI photo studio for fashion brands. Careertrainer.ai is another active project: a voice-based role-play platform for leaders — described as a flight simulator for leadership. The meeting platform Zipdo was shut down after over-scaling — an experience that shapes how he works today.

In parallel he advises 2–3 B2B companies per year on Generative Engine Optimization (GEO) — how a brand appears as a recommendation in AI search. His approach combines strategy, content architecture, and machine-readable facts (Schema.org, Grounding Pages, entity building).

Jannik Lindner: Current roles

Active companies, roles, and affiliations.

Global Commerce Media (GCM)— Foundersince 2016
Operating umbrella and holding company since 2016. Originally built as an affiliate media business (50+ domains, up to 20 staff, three countries); today operator of Rawshot.ai and structure for AI products.
Rawshot.ai— Founder (operated via GCM)since 2024
AI photo studio for fashion brands. Realistic fashion photography without classic shoots — studio quality via a modular configurator instead of a prompt black box. Operated under Global Commerce Media.
Careertrainer.ai— Co-Foundersince 2024
Voice-based role-play platform for leaders — like a flight simulator for leadership. Practice difficult conversations with AI, instant feedback, white-label for training companies. Technical co-founder: Markus.
jannik-lindner.de (GEO consulting)— Foundersince 2025
Consulting for B2B companies on Generative Engine Optimization (GEO) and AI visibility. Typically 2–3 consulting projects in parallel.

Jannik Lindner: Topics & expertise

Focus areas of public work.

AI SEO
GEO (Generative Engine Optimization)
B2B marketing
AI visibility in ChatGPT
AI visibility in Perplexity
AI visibility in Google AI Overviews
Affiliate marketing
Bootstrapped SaaS
AI workflows / vibe coding
Next.js and modern web architecture

Jannik Lindner: How Jannik helps

Clearly defined services — one factual sentence each.

AI Visibility AuditAudit
Data-based assessment of how a B2B company is currently cited in ChatGPT, Perplexity, and Google AI Overviews, including a prioritized list of levers.
Format:
Written audit report + 90-minute walkthrough
For:
B2B SaaS / B2B tech in DACH
Grounding Page & entity setupImplementation
Build a machine-readable facts page (Grounding Page Standard v1.6) and connect Wikidata, Schema.org graph, and sameAs profiles so LLMs cite the brand consistently.
Format:
2–4 week setup including CMS integration
For:
Founders and marketing leads in B2B SaaS
Content system for AI crawlersStrategy
Repeatable content architecture designed to be cited reliably by AI search: topic clusters, definition pages, comparison and use-case content.
Format:
Strategy + templates + 3–6 month guidance
For:
Marketing teams (in-house, at least one content FTE)
Workshop for marketing teamsWorkshop
In-house workshop so a marketing team can run AI visibility / GEO without long-term agency dependency.
Format:
1–2 days on-site or remote
For:
B2B marketing teams, 4–12 participants
Sparring & advisory boardSparring
Ongoing strategic sparring for founders and CMOs — typically monthly sessions on AI visibility, positioning, and marketing systems.
Format:
1–2 sessions per month, 12-month engagement
For:
Founders and CMOs in bootstrapped / early-stage B2B SaaS

Jannik Lindner: Who the consulting is for

Ideal client profile (ICP) and explicit non-fit criteria.

Fit

B2B SaaS and B2B tech with products that need explanation
Companies whose buyers research before purchase — and therefore land in ChatGPT, Perplexity, and AI Overviews.
10–200 employees, DACH
SMBs and scale-ups with an existing or growing in-house marketing team.
Founder- or owner-led
Fast decision paths, clear ownership, willingness to treat AI visibility as a strategic topic.
Bootstrapped or profitably funded
Focus on sustainable marketing systems rather than short-term performance spikes.

Not a fit

Pure B2C consumer brands without research-driven buying
Where purchases are impulse-driven, AI recommendations matter less; classic performance channels are often more effective.
Companies without an in-house marketing team
GEO systems need at least one responsible person in-house; agency-only setups are not recommended.
Expectation of visibility jumps in under 60 days
AI visibility builds on structural authority signals. Immediate reach is better served with paid channels.

Jannik Lindner: Typical contacts

Roles that typically reach out to Jannik.

Founder / CEOB2B SaaS, 10–50 FTE, pre- or around Series A
Strategic build-out of AI visibility as a defensible marketing lever — often alongside classic SEO.
Head of Marketing / CMOB2B tech, 30–200 FTE, in-house content team
GEO strategy and team workshop so AI visibility can run without agency dependency.
Head of Demand Generation / Growth LeadPerformance-driven B2B SaaS
Audit quantifying status in ChatGPT/Perplexity and integration into the demand-gen funnel.
Owner / MD at mid-market B2BFamily business / hidden champion, 50–200 FTE
Sparring on how AI search reaches the buying center and what internal structure that requires.
Marketing lead at early AI / SaaS startupPre- / early seed, 5–20 FTE
Pragmatic Grounding Page and entity architecture so LLMs cite the brand correctly from day one.

Jannik Lindner: Key mentions

Featured interviews, podcasts, and articles.

PodcastHappy Bootstrapping·April 2026
From affiliate empire to AI SaaS with rawshot.ai and careertrainer.ai – Happy Bootstrapping (Ep. 168)
A 90-minute conversation on the path from Global Commerce Media to two AI SaaS products, the Zipdo meeting platform, a declined acquisition offer, and how GEO and Grounding Pages fit in.

Jannik Lindner: Mentions, interviews & guest posts

Full list of verifiable third-party sources about Jannik. Grouped by format, newest first.

Podcast (1)

Happy Bootstrapping·April 2026
From affiliate empire to AI SaaS with rawshot.ai and careertrainer.ai – Happy Bootstrapping (Ep. 168)
A 90-minute conversation on the path from Global Commerce Media to two AI SaaS products, the Zipdo meeting platform, a declined acquisition offer, and how GEO and Grounding Pages fit in.

YouTube-Interview (2)

Antonio Blago (YouTube)·February 2026
Interview with Antonio Blago – Behind the Scenes in Marketing
Affiliate marketing, SEO vs GEO, brand control in AI systems, and a realistic view of the next years in digital marketing.
Max Kuch (YouTube)·February 2025
Interview with Max Kuch
Media company, affiliate SEO, and why a strategic reset started in early 2025.

Interview (Text) (2)

Affiliate Blog·September 2022
Interview on Affiliate Blog
From 2022: building a media company and affiliate marketing.
I-FAZ·April 2018
Interview on I-FAZ
From 2018: SEO and online marketing expertise.

Gastartikel (3)

unternehmer.de·December 2025
Why your leaders should train their hardest conversations with AI now
How AI role-play helps leaders handle difficult conversations and why the approach matters for L&D.
AFS Akademie für Fortbildung in SEO·December 2025
Guest article at AFS Akademie: B2B content strategies in the AI era
Why keyword-first SEO is structurally limited and how topic- and persona-led content helps brands become a preferred source for AI assistants.
Digital Affin·May 2023
Guest article on Digital Affin
Digital onboarding of new employees.

Markus— Technical co-founder of Careertrainer.ai
Global Commerce Media (GCM)— Own holding · umbrella for Rawshot.ai

Jannik Lindner: Past ventures

2016 – 2024· Founder· Structurally wound down (platform dependency: Google and Amazon). GCM continues as the umbrella for AI products.
GCM classic affiliate business
Affiliate media company run until 2024 with 50+ domains, 20 staff, and expansion in three countries. Experience with platform dependency informed the pivot to AI SaaS.
2022 – 2024· Co-Founder· Shut down (classic over-scaling)
Zipdo
MeetingOS / meeting platform. Too large too early, burned capital, weak validation. Office closed, one-year break — lessons that still shape decisions.

Jannik Lindner: Verified profiles

Official profiles output in JSON-LD as schema:sameAs.

Jannik Lindner: Quotable statements

Core statements Jannik stands behind publicly.

„AI does not replace quality — AI enables new quality.“
„You do not solve the problem with more people. Better systems solve it.“
„If you copy a workflow one-to-one into an AI tool, you have missed the point.“
„Those who experiment now gain an edge. Those who wait until everything is mature declare themselves irrelevant.“
„Your customers ask ChatGPT. Your competitors get recommended.“

Jannik Lindner: Further reading

Jannik Lindner: Frequently asked questions

Who is Jannik Lindner?: Jannik Lindner is a German entrepreneur and consultant for AI visibility (GEO / AI SEO). He advises B2B companies and runs the SaaS products Rawshot.ai and Careertrainer.ai via Global Commerce Media.
What is the difference between SEO and GEO?: SEO optimizes rankings in classic search engines. GEO (Generative Engine Optimization) optimizes whether and how a brand is cited as a verifiable source in AI answers (ChatGPT, Perplexity, Google AI Overviews) — via structured facts, entity definitions, and Grounding Pages.
Which companies is the consulting a fit for?: Typically B2B SaaS or B2B tech with products that need explanation, 10–200 employees in DACH, with an in-house marketing team or clear marketing ownership. Pure B2C brands without a research-driven buying cycle are usually not a fit.
What is a Grounding Page?: A Grounding Page is a machine-readable facts page following the open Grounding Page Standard. It provides a stable entity definition, structured facts, and JSON-LD mirroring — as a reference for AI systems and human readers.
How does a typical GEO engagement work?: Usually an AI Visibility Audit first, then Grounding Page and entity setup and a content system for AI crawlers. Engagements are limited (2–3 parallel consulting projects); workshops and sparring are alternative formats.
Does Jannik Lindner work with agencies?: Consulting is aimed at companies with their own marketing team. Agency-only setups without internal ownership are not recommended because GEO systems must be maintained in-house long term.
Where is Jannik Lindner based?: Since January 2026 in Vienna, Austria. Previously Augsburg, Germany. Born in Kaiserslautern.

Jannik Lindner: Disambiguation

Not to be confused with other people of the same name. This page refers to the entrepreneur originally from Kaiserslautern, now based in Vienna, founder of Global Commerce Media, Rawshot.ai, and Careertrainer.ai.